BELL PHARMACEUTICALS

Bell Pharmaceuticals and HealthSource have been working together since 2012 to market both branded and NBE product lines.

When our working relationship began, Bell’s branded focus was on one main product, Jet-Alert.

Since then, Jet-Alert has become one SKU in a growing product line now known as Jet Brands. The Jet Brands product line offers national brand appeal at value brand pricing, a formula that has led to great success.

The process of developing Jet Brands has included steady sales growth and the continual implementation of creative new B2B and B2C marketing ideas.

Jet-Alert® Website

Jet-Alert 2021 Consumer Marketing Plan

Jet-Asleep® Website

Jet-Asleep 2021 Consumer Marketing Plan

Jet Brands® Website

Jet Brands Trade Advertising Support

Jet-Avert® Website

Current Retail Customers

Bell Tradeshow Booth

WHAT ARE THE HIGHLIGHTS OF OUR PARTNERSHIP?

Jet-Alert sells 42% more than its largest competitor, moving more than 1.7 million units. According to Nielsen data for 52 weeks ending 7-17-2021, Jet-Alert tablets are consumed 3x more than Vivarin and 8x more than NoDoz. Jet-Alert accounts for 53% of the total branded caffeine units sold.

SIGNIFICANT SALES EFFORTS INCLUDE:

New product placements in many key retailers including CVS, Dollar General, Meijer, TopCo, Supervalu, Giant Eagle and others

Consistent sales growth and new placements

Growth of existing business with well-planned promotional programs

Attendance at various tradeshows to support the business

SIGNIFICANT MARKETING EFFORTS INCLUDE:

Strategic development, implementation and budgeting

Development of Bell’s first website, as well as several additional sites and upgrades

Creation of brand continuity and an expanded product line

National advertising campaign planning and implementation

Development of various tradeshow displays