Bell Pharmaceuticals and HealthSource have been working together since 2012 to market both branded and NBE product lines.
When our working relationship began, Bell’s branded focus was on one main product, Jet-Alert.
Since then, Jet-Alert has become one SKU in a growing product line now known as Jet Brands. The Jet Brands product line offers national brand appeal at value brand pricing, a formula that has led to great success.
The process of developing Jet Brands has included steady sales growth and the continual implementation of creative new B2B and B2C marketing ideas.
WHAT ARE THE HIGHLIGHTS OF OUR PARTNERSHIP?
Jet-Alert has consistently remained at the top, outselling the competition moving over 2 million units every year. According to IRI data for the 52 weeks ending June 17, 2018, 1 of every 2 caffeine/stimulant tablet unit sales is Jet-Alert. There were 55% more Jet-Alert units sold than Vivarin and 570% more Jet-Alert units sold than NO DOZ.
SIGNIFICANT SALES EFFORTS INCLUDE:
New product placements in many key retailers including CVS, Dollar General, Meijer, TopCo, Supervalu, Giant Eagle and others
Consistent sales growth and new placements
Growth of existing business with well-planned promotional programs
Attendance at various tradeshows to support the business
SIGNIFICANT MARKETING EFFORTS INCLUDE:
Strategic development, implementation and budgeting
Development of Bell’s first website, as well as several additional sites and upgrades
Creation of brand continuity and an expanded product line
National advertising campaign planning and implementation
Development of various tradeshow displays