Marketing
What is our approach?
The HSM team works with you every step of the way, from initial package development to implementation of marketing and advertising strategies. With years of industry experience, we provide the extensive consumer knowledge needed to succeed in the OTC consumer health aisle. This knowledge will help your brand to flourish by targeting the right markets and demographics.
Need help in a paticular area?
We can do that too! Here at HSM, we understand that every client and product is different. Over the years, we have managed a wide variety of projects and are constantly working to meld traditional and trending marketing techniques to best service our clients.
Brand Strategy & Foundation
- Brand development
- Brand positioning
- Product innovation and concepting
- Custom research (consumer, shopper, HCP)
Go-To-Market Support
- 4P’s Discipline
- Retailer, HCP benchmarking
- Distribution / Channel expansion
- Brand expansion story
- Sales planning
Market Strategy & Planning
- Marketplace trends analysis
- Market planning and execution
- Identify growth pillars
- Annual budget planning
- Customer planning
- Sales and marketing management
- Ongoing management and execution of strategy
- Sell-in stories
- Business/SWOT analysis
- Risk and opportunity analysis
Creative Capabilities
- Creative strategy
- Presentation decks
- eCommerce content and design
- Email marketing
- Package design
- Website design, content and development
- Corporate and product website maintenance
- Digital and social design and content
- Trade shows
Media Capabilities
- Focus on trade, consumer, HCP
- Agency selection and management
- Communications strategy and media planning, buying and measurement
- Competitive category analysis
- Plan execution across all media channels including: CTV/OTT, OOH, paid and organic social, influencer, search, in store, email marketing
Amazon & Other eCommerce
- Amazon and eCommerce strategy
- Amazon and Retailer.com audits and competitive benchmarking
- Media audit and investment support
- Catalog management and content development
- Advertising, promotion and coupon management
A La Carte Services
Looking for assistance on a particular program? HSM also offers a la carte services. See attached for our menu or contact us to learn more.