Sleep is something incredibly important to our health, but it is also something that many of us struggle with nightly. According to the CDC, 1 in 3 adults don’t get enough sleep on a regular basis. And SleepAdvisor.org reports that 50 to 70 million people in the US suffer from one or several sleep disorders.

With so many people struggling to get a good night’s sleep, Jet Brands found it important to spread awareness of their over-the-counter sleep aid, Jet-Asleep® Nighttime Sleep Aid. Boasting more than 1.9 billion users per month, YouTube holds the title of the world’s second largest search engine. What better place to advertise to consumers than where they are already spending so much of their time? Some of it likely when they are lying awake at night…

Developed with the team at The Design Department, Jet-Asleep’s new video highlights the frustration you feel when nothing you try – not even counting sheep – helps you get to sleep. Click here to watch the :15 second video ad.