This year, the HealthSource Marketing team had the opportunity to test our creativity as we dove into the world of YouTube video advertising with longtime client Reese Pharmaceutical.
According to YouTube, 18+ year olds in the US spend more time watching YouTube in an average month than they do watching any television network. YouTube is also the second-largest search engine on the Internet, making it a pertinent location to advertise to consumers.
Our goal in venturing onto this popular web platform was to gain more consumer awareness for Reese’s Pinworm Medicine. Of course, the first thing we needed before running a YouTube video campaign was a video ad concept.
With the help of The Design Department, we were able to bring our video concept to life, developing six second and fifteen second variations that have allowed us to test a couple different YouTube advertising options to find the solution that best fits our campaign goals.
Interested in seeing the 15 second Reese’s Pinworm Medicine video for yourself? Watch below or on YouTube, here.