In September of 2007 HealthSource Marketing was selected to assist Homeolab in the re-launch of their homeopathic business in the United States.
Already a leading homeopathic manufacturer in Canada, the company desired to expand by securing placement of both branded and private label products at US wholesalers and retailers.
Securing private label business at one of the national drug chains got us off to a quick start and allowed Homeolab the opportunity to invest into rebranding from Kids 0-9 to Kids Relief. This brand quickly became the focus of our efforts.
WHAT ARE THE HIGHLIGHTS OF OUR PARTNERSHIP?
SIGNIFICANT SALES EFFORTS INCLUDE:
Launching the company and brand from zero US recognition to a widely recognized brand in the industry and with a growing number of consumers
Penetration at many regional drug and grocery chains, as well as all important drug wholesalers. Total store count = 7,000 (without any national chains). A lot of grunt work went into this line.
Attendance at various tradeshows, including NACDS, ECRM and GMDC
SIGNIFICANT MARKETING EFFORTS INCLUDE:
Strategy development, implementation and budgeting
New website design and development
Tradeshow planning and development
National advertising campaign planning and implementation
Re-branding of Kids 0-9 to Kids Relief
Launch of Real Relief™ adult focused homeopathic remedies