REESE PHARMACEUTICAL COMPANY
A manufacturer of niche OTC branded and private label products, Reese has been working with HealthSource to get their products stocked on grocery, drug and mass shelves since 1999.
From their branded Reese’s Pinworm Medicine, to private label FemHy, Digestive, and Cough & Cold items, Reese Pharmaceutical Company has OTC healthcare products that fulfill the needs of a wide array of consumers.
A fourth generation family run business, Reese Pharmaceutical and HealthSource have been working together since 1999 and have experienced consistent growth year over year. Much has changed since the early years of Reese and HealthSource’s partnership, but one thing that has not is our dedication to constantly evolving and creating new success stories together.
WHAT ARE THE HIGHLIGHTS OF OUR PARTNERSHIP?
Over the years, Reese and HealthSource have worked together to grow Reese’s product lines and expand product placements to nearly every important drug, grocery, and mass retailer in the US.
We have continually developed enticing marketing campaigns, and are consistently implementing new and improved marketing techniques as the industry changes.
SIGNIFICANT SALES EFFORTS INCLUDE:
Growing sales, product penetration and store count at food, drug and mass accounts since 1999
Reese now has product placed in nearly every important drug, grocery and mass retailer in the US, including Walmart, CVS, Walgreens, Rite Aid, Albertsons, Kroger, Family Dollar and Dollar General. They are also involved in all wholesaler and controller label store brand programs.
Attendance at all necessary tradeshows to support Reese’s business to US based FDM business
SIGNIFICANT MARKETING EFFORTS INCLUDE:
Involvement in highest level decisions regarding direction of Reese sales and marketing efforts
Strategy development, implementation and budgeting
Development of several websites and mountains of marketing collateral
National advertising campaigns for Reese’s Pinworm Products with specific objectives with consumer, physician and pharmacists
New product ideation and contribution in various development phases